General Concept Overview:
Follow two groups of riders, one mountain and one road group that eventually meet up at the end of their day. Begin with shots of the riders interacting with different models of the Swagman racks, including close ups on the features and clear sound bites on mechanical parts. The riders then set off on their ride and we follow their adventure, cutting from group to group until they meet up at the end of the day at a set location (TBD). End video with a follow shot of vehicle driving away at dusk with bikes attached to the back.
Shooting with the RED and Lomo Anamorphic lenses as our combo of choice, we will keep the look and feel similar to the collection of work we've produced over the years. Our Lomo anamorphic lenses give a very unique wide-vista and organic look to the outdoor market's usual saturated feel.
What does this all cost?
Below is a preliminary quote for the shoot subject budget adjustments: